How To Create the WordPress Installation Templates
WordPress Installation Templates are the templates that you design which you can use to kit-out your WordPress sites.
You can create your own templates within the iControlWP User Interface which lets you to search WordPress.org and then just click to add that to your installation template.
To access this option, select to manage the site you want and go to "Templates" tab. Then, search for a plugin you want to create a template for > add to template.
Example
iControlWP will store that plugin/theme into your template. Then, when you deploy a template, iControlWP will take each plugin and theme listed within it and install it on the given site.
For more information on WordPress Installation Templates, read the blog article here.